The video shows the band in Apollo-era space suits on the Moon, with shots of other cultures acting like stereotypical Americans, satiring Americanization. The end of the video shows that the band have actually been in a fake moon set in a studio, complete with film crew, an allusion to the Moon landing conspiracy theories.
Till Lindemann, Rammstein's lead singer, wears a space suit with the name "Armstrong" on it, a reference to Neil Armstrong. The video ends with a band photograph left behind on the moon's surface while the recording of Jack Swigert's quote "Houston, we've had a problem here" is being played.